Summary

PUBG Mobile (PlayerUnknown's Battlegrounds Mobile) is a battle royale game that has become one of the most popular mobile gaming titles worldwide. Developed by PUBG Corporation and published by Tencent Games, the mobile version of the game was released in 2018 and has garnered millions of players worldwide

Popularity and Impact:

• Global Reach: PUBG Mobile quickly became a global phenomenon, with millions of daily active users. It has won several mobile gaming awards and continues engaging players through regular updates and collaborations with other brands, movies, and celebrities.
• Esports: PUBG Mobile has carved out a strong presence in the esports scene, with major tournaments offering substantial cash prizes and attracting top-tier players from around the world.
• Cultural Impact: The game has influenced mobile gaming trends, set standards for battle royale games, and inspired other titles in the genre.

Overall, PUBG Mobile is a thrilling, action-packed game that continues to evolve, offering players an exciting experience that combines strategy, skill, and teamwork.

PUBG Mobile Key Statistics

• PUBG Mobile made $1.1 billion in revenue in 2024, a slight decrease from the year prior
• 25 million people play PUBG Mobile daily
• In 2024, PUBG Mobile was downloaded 101 million times, a slight increase on 2023

ICP - Who are the users?

Conclusion:

Each Ideal Customer Profile (ICP) for PUBG Mobile represents different player motivations and behaviours, ranging from competitive esports players to casual gamers looking for quick entertainment. Understanding these profiles allows PUBG Mobile to tailor its marketing, features, and updates to meet the unique needs of each player group, ultimately increasing user engagement and retention.

customize their avatars, engage in beginner-friendly matches with AI bots, and explore

Customer Journey Map

The PUBG Mobile Player's Journey chart outlines the key steps a player takes from starting the game to becoming an experienced participant. It begins with downloading the app, granting permissions, and completing a tutorial. Players customize their avatars, engage in beginner-friendly matches with AI bots, and explore iconic maps. As they progress, players team up with others, collect gear and weapons, and participate in intense battles. The chart highlights levelling up through ranked matches, earning rewards, and participating in special events. Players can also personalize their experience with skins and cosmetics while aiming to master their strategies and climb global leaderboards.

🚀 Time to break it down — onboarding starts now!

User Registration

Good:

• The screen shows the possibility of an adrenaline rush for gamers suggesting what to expect going forward.
• One tap registration with Google/Apple/Facebook - no multi-step flow, requests for permissions or waiting around.
• Some buttons stand out well with clear labels.
• Most text is brief and to the point, reducing cognitive load.

Bad:

• Limited Registration Options: caters only to users with specific social media accounts, potentially excluding those who would prefer more privacy-oriented options.
• The onboarding lacks a clear introduction to the game's core mechanics, which may leave first-time battleground players feeling unprepared.

Suggestions:

• Include an email sign-up option for users who prefer not to link their social accounts.
• Provide a game preview option, such as a trailer or demo, allowing users to explore the gameplay before signing up.

Game Play Trainer

Good:

• The design is engaging with bold visuals and dynamic elements that align well with the game’s intense theme.
• Clear, distinct buttons make navigation intuitive.
• Instructions are generally concise and easy to follow.

Bad:

• The onboarding skips key introductions, such as game objectives, playstyle options, or the core battleground mechanics.
• Information-heavy screens can feel cluttered, especially for beginners.
• When users make mistakes during training (e.g., failing a shooting drill), the feedback is minimal.

Suggestion:

• Incorporate achievements or milestones during training to motivate and engage players.
• Provide additional, optional guides that explore advanced tactics for players who want to improve their skills.
• Encourage team formation early by integrating quick prompts or tutorials about squad gameplay with system bot players.

Avatar Creation

Good:

• Clear, distinct buttons make navigation intuitive.
• Visual cues like progress bars or step counters help users track their progress in the training process.
• Hands-on practice sections provide an immersive way to understand game controls.

Bad:

• When users make mistakes during training (e.g., failing a shooting drill), the feedback is minimal.
• Too many tutorial screens, which could hinder the user experience
  

Suggestion:

• By adding a stronger narrative introduction, simplifying UI elements, and offering varied learning paths, the PUBG Mobile Trainer can become far more engaging and accessible to both beginners and experienced players.
• Introduce adaptive tips that guide players based on their in-game behavior or skill level.

Final Checks and Completion

Good:

• By linking rewards to gameplay milestones, the system creates a natural incentive loop that keeps players engaged.
• Reward pop-ups are visually appealing with vibrant animations and clear item details, enhancing the sense of achievement.

Bad:

• New users may not fully understand the significance of rewards, especially if multiple items are presented at once.
• Some players may be unclear about how to use or equip the newly earned items.

Suggestion:

• Adding a “Share Achievement” feature encourages players to showcase their progress and invite friends to join the game.
• Frame rewards within a storyline or mission structure to deepen immersion and create emotional investment.

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